Terms of Service.

Last updated: 26 May 2026 · Version 1.0

1. Acceptance & parties

These Terms of Service (“Terms”) form a contract between you (the “Customer”, “you”) and the UK-registered company operating dentdial (“dentdial”, “we”, “us”). By creating an account, signing an order form, or using the dentdial service, you accept these Terms. If you accept on behalf of a practice, partnership, limited company or other organisation, you confirm that you have authority to bind it.

2. The service

dentdial provides an AI-powered telephone reception service for dental practices, including inbound and outbound voice calls, appointment booking, triage, transcription, dashboards, integrations and related features (the “Service”). The exact features available depend on your plan and order form.

The Service is provided for use by professional dental practices and their authorised staff. It is not intended for consumer use.

3. Your account

You are responsible for keeping account credentials secure, for the activity of users you authorise, and for ensuring those users are competent to use the Service. You must notify us promptly of any unauthorised access. We may require multi-factor authentication for some account actions.

4. Subscriptions & trials

The Service is sold on a subscription basis. Monthly plans renew automatically each month. Annual plans renew automatically each year unless cancelled in writing at least 30 days before renewal. Free trials, where offered, convert to a paid subscription at the end of the trial period unless cancelled before then.

5. Fees & payment

Fees are as set out on our pricing page or in your order form and are exclusive of VAT. We may revise prices on renewal with at least 30 days’ notice. Overage fees apply where you exceed your plan’s included call volume.

Payment is by Direct Debit or card, taken in advance for each billing period. Late payment may incur interest at the statutory rate under the Late Payment of Commercial Debts (Interest) Act 1998. Persistent non-payment is grounds for suspension or termination.

6. Customer data

You retain all rights to data you or your patients submit to the Service (“Customer Data”). You grant us a worldwide, non-exclusive, royalty-free licence to process Customer Data solely to provide and improve the Service for you, in accordance with our Data Processing Agreement and the UK GDPR.

We do not use Customer Data to train shared AI models. Per-tenant fine-tuning, where performed, remains within your tenant.

7. Acceptable use

You must not use the Service unlawfully, to harass any person, to circumvent any technical control, to send unsolicited marketing without lawful basis, to misrepresent who or what dentdial is to a patient, or to provide regulated clinical advice through the Service. See our full Acceptable Use Policy.

8. Intellectual property

The Service, including all software, models, content, branding and documentation (excluding Customer Data), is owned by dentdial or its licensors. We grant you a non-exclusive, non-transferable right to use the Service for the duration of your subscription. You may not copy, modify, reverse engineer, sublicense or create derivative works of the Service.

Feedback you give us is non-confidential and we may use it without restriction.

9. Confidentiality

Each party will keep the other’s confidential information confidential and use it only to perform this contract. This obligation continues for three years after termination. It does not apply to information that is or becomes public through no fault of the receiving party, or that is independently developed.

10. Warranties & disclaimers

We warrant that we will provide the Service with reasonable skill and care. Except as expressly stated, the Service is provided “as is”. We do not warrant that the Service will be uninterrupted, error-free, or that AI-generated outputs will be free of mistakes. The Service is a tool to support practice operations; it is not a substitute for clinical judgment.

11. Limitation of liability

Neither party limits or excludes liability for: death or personal injury caused by negligence; fraud or fraudulent misrepresentation; or any liability that cannot be limited by English law.

Subject to the above, neither party is liable for indirect, consequential, special or punitive losses, loss of profit, loss of goodwill, loss of anticipated savings, loss of business opportunity or loss of data. Each party’s total aggregate liability arising under or in connection with this contract is limited to 125% of the fees paid by the Customer in the 12 months immediately before the event giving rise to the claim.

12. Indemnity

You will indemnify us against any third-party claim arising from (a) your or your users’ breach of these Terms or applicable law, (b) the content of Customer Data, or (c) your provision of clinical advice through, or in reliance on, the Service.

13. Term & termination

These Terms apply for the duration of your subscription. Either party may terminate for material breach not remedied within 30 days of written notice, or for the other party’s insolvency. On termination: your access ends, you must pay any sums owed, and we will make Customer Data available for export for 30 days before deletion.

14. Suspension

We may suspend the Service immediately if your use poses a security risk, is suspected of being illegal, materially disrupts the Service for others, or for material non-payment. We will lift the suspension promptly once the cause is resolved.

15. Changes to the terms

We may amend these Terms with at least 30 days’ notice by email. Material adverse changes will take effect at your next renewal. Continued use after the effective date constitutes acceptance.

16. Force majeure

Neither party is liable for failure to perform caused by events beyond reasonable control, including acts of God, war, terrorism, civil unrest, pandemic, government action, or failure of telecommunications networks or third-party infrastructure.

17. Notices

Notices to dentdial must be sent to our contact form and to our registered office. Notices to you will be sent to the email address on your account.

18. General

If any provision is held unenforceable, the rest remain in effect. No waiver is implied by a failure to enforce. These Terms together with any order form and our DPA constitute the entire agreement between us. The Contracts (Rights of Third Parties) Act 1999 does not apply.

19. Governing law & jurisdiction

These Terms are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction, except that either party may seek injunctive relief in any competent court to protect intellectual property or confidential information.

20. Contact

dentdial is operated by a UK-registered company. Full operating entity and registered office details are available on request via the contact form. Email: our contact form.